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Sabtu, 20 Agustus 2011

HP Business PC Spin-off Would Benefit Consumers

HP has just announced it will stop selling WebOS devices (phones and TouchPad), and may spin off the rest of the PSG (Personal Systems Group), a separate company. Or sell to some other company. Or ... Well, it seems that HP is not really a firm idea of ​​what to do with PSG - the division responsible for desktops and laptops - unless it wants to keep him around anymore.

His exact words were: "HP is considering a wide range of options, which may include, among other things, a complete or partial separation of the HP PSG, through a spinoff or other transaction." This significant change could actually be a very good thing, as well as HP and consumers. If HP could be clarified, it would be a great PC.

Because HP wants to get rid of the PSG group, when it's so many products that the public shareholders, under the HP brand? In a nutshell, do not have enough money. Enterprise servers and services will provide a healthy profit margin. The printing business brings a lot of money, too. Not a lot of ink sold thousands of dollars profit per gallon, after all. HP's PC business, however, is falling. Part of the problem is on the market, with sales of laptops and desktops is a soft, because the weak economy and tough competition from the dollar tablets and smartphones. Yet, most of HP's PC sales are low-margin products. In a nutshell, HP wants to pull the same move he made when IBM sold its Thinkpad business to Lenovo for more than 6 years ago.

This is not necessarily a bad deal for consumers, however. After all, Lenovo continued to produce excellent notebook for business and earn good money in this area. The situation is slightly different from HP which sells many consumer computers, while IBM has focused on volume sales to companies. HP spun off a division-PC could be just what the doctor ordered, as it undertakes to make some serious changes. It comes down to three things: pushing the envelope, to focus on the design and dump junk food at low cost.

I recently wrote about the inability of manufacturers of laptops running Windows Apple doubled the capacity to innovate significantly. A new company building with bricks of HP's PC division has to be willing to be agile and discerning. He has to take risks in implementing the future of computing on the market today. In fact, this could be a possibility. A new company would have no paperwork and multiple layers of risk adverse environment management worried about their future in a society that is much bigger than just the PC. Innovation tends to concentrate base, autonomous groups that are not burdened with an excess of MBA armed with spreadsheets.

The new home of HP's PC business, whether a new business or an existing product must focus on design instead of the teams that are "something for everyone." Should be less concerned with how to adapt the pieces mix and match of Chinese suppliers in design of new cases and computer engineering in place, with a focus on the future. Of course, not have the time and work to do if she insists on doing a lot of cheap computers, leading to the third point ...

The new company should not be PC these crummy, cheap. HP has no fewer than six lines of notebooks: Mini, Club, envy, EliteBook, EliteBook and essential. Everyone has a lot of models, usually denoted by a string of seemingly random letters and numbers. Desktop computers are so bad, with pavilion, Omni, TouchSmart, essential, and Pro This is not even in the Compaq! Many are caught in a "race to the bottom," trying to collect the sales price range of $ 300-600. Most of these products are not very large. And are not great for either HP: They have very thin margins and consume the design and manufacture of valuable resources.

I want to see the company ends up with half HP business PCs drop these lines and focus on premium products for the future starting as much as $ 799. HP should not bother with cheap materials, bulky boxes and keyboards and mice ugly. Instead of a business PC that the balance of "high cheap," the aim should be to start "big" and trying to expand from there. The other guys compete range from $ 20 to $ 400 a desk all-in-one.

HP to spin off its PC business? We do not know for sure, but it seems the company wants. Frankly, with few exceptions, the PC produced by HP have been somewhat lackluster in recent years. If the company acquires new relevant patents held by HP in its Personal Systems Group division is the separation of HP could be a blessing. A company more flexible and aggressive approach in the quality of volume, could do wonders for the settlement of HP Business PCs, and offer new products to consumers, too.

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